missed think money and how to spend smarter interesting read here in your book you mention how j.c. penney a good example here attempted to do fair and square pricing which gave a set price that would have been the final price after they had raised and discounted the product to customers didn't like it they hated that concept j.c. penney lost over nine hundred million dollars almost a billion because of that why did this happen. so what happened is we have to think about how do people assess value how do we decide what something is is worth and the reality is it's very hard it's very hard to look at like a piece of clove and say how much is this is worth so what do we do we look at relative value relative to what relative to past prices so if something used to be to cost one hundred twenty dollars and it's now seventy it looks like it's great a great deal if you just seventy what do we compare it to not very clear so j.c. penney for a long time had this relative comparison everything had a high starting point and a low discounted price and people are said to themselves not in an explicit w

dollars and cents how we missed think money and how to spend smarter and his book he mentions how j.c. penney once attempted fair and square pricing which didn't work out so well cost in the retailer almost one billion dollars and then tells lindsay why take a look what happened is we have to think about how do people our sister value how do we decide what something is is worth and the reality is it's very hard it's very hard to look at that a piece of clove and say how much is this is worth so what do we do we look at relative value relative to what relative to past prices so if something used to be to cost one hundred twenty dollars and it's now seventy it looks like it's great a great deal if you just seventy what do we compare it to not very clear so j.c. penney for a long time had this relative comparison everything had a high starting point in the low discounted price and people have said to themselves not in an explicit way this is amazing value let's get it once the price was just fair and the regular price but without these high reference price people could not assist the value in th

and j.c. penney opens up at 2 p.m. and will stay open until 10 p.m. tomorrow night. >> shop til you drop. >> all that shopping. are you going shopping tonight? >> no. i'm cooking. >> i have to work tomorrow. >> the rush is on this morning after bay area grocery stores. >> shoppers are out getting some last-minute items for their thanksgiving meals. many have been trying to avoid a hectic scene like this long lines, packed aisles, and dwindling food. the american farm bureau federation says the average cost for this year's feast for ten is $49.12, 75 cents less than last year. the big ticket item a 16-pound turkey day came in about $22. >>> more ski resorts are set to open for the season today in the tahoe/truckee area. among them, north star and kirkwood mountain resort. as for ronditions right now, chains are not required on interstate 80 or u.s. highway 50. but that could change come sunday. neda? >>> it sure can. yes. for today and tomorrow, we are going to see sunny conditions in tahoe so when the ski resorts open up, you can expect to feel good o

. >> reporter: wallet hub analyzed 10,000 deals and found kohl's and j.c. penney are offering the biggest discounts this year on average 66% less than items would normally cost. sears is discounting on average 50%. macy's 46. at the bottom of the list, well, wallet hub says that's bass pro shops, offering the lowest average discount this year of about 21%. >> i think it's still a great deal. >> reporter: as for kicking off black friday on thanksgiving thursday? well, it appears if they open, shoppers will come. >> i work every thanksgiving and i could always remember people coming and saying oh, i'm so sorry you have to work. i go, yeah, but you're here. [ laughter ] >> reporter: now, for those debating whether to come out to brave the crowds or shoppping online, nerd wallet says that big box stores like walmart, target or kmart generally have better deals this time of year. but when it comes to department stores like sears or macy's, they say you'll usually find better deals online. in san jose, julie watts, kpix 5. >>> overall, wallet hub says they found black f

. >> also on black alert, j.c. penneyh: do you really get followed around when you shop? >> i get followed around everywhere. i'm being followed right now. [ laughter and applause ] >> seth: fun. the late astronaut sally ride, recently became the first lesbian to be made into a lego figure. >> while the rest of lesbians will have to settle for having a lego figure. [ laughter ] >> seth: i didn't know sally ride was a lesbian. >> oh, please, seth. she was an astronaut. only a lesbian would work that hard to get a job where you where coveralls. >> seth: okay. [ laughter ] a black firefighter was recently awarded $350 thousand in a discrimination suit. >> discrimination suit? or as black people call it, a hoodie. [ laughter ] >> seth: amber! >> do not wear discrimination suit to j.c. penneys. >> seth: okay. [ laughter ] beijing was recently named the world's least gay-friendly place. >> while the least lesbian-friendly place is sephora. [ laughter ] >> seth: a "chicago tribune" report found that black residents pay the most

same store sales toppe analyst expectations and better than even what j.c. penney initially forecasted. earnings and revenue also beat. the company said it is heading into the holiday season with an aggressive pricing sfrtrategy a tight inventory, shares up 15%, but a 15% rise just gets you to $3.17. >>> finish line was downgraded by analysts who fear the footwear retailer's promotional offerings will pressure margins and relationships with major brands. cowan cut the rating from market pe under perform and slashed its price target. finish line slipped nearly 9% to $9.11. >>> the software provider al ter exreported a strong quarterly profit. a rise in new companies helped results. o forecast a smaller than expected loss for the current quarter and shares accordingly jumped nearly 16% to $25.30. >>> hertz said better pricing in the u.s. helped grow revenues leading to stronger than expected profits. the car rental property said it has made progress in its turnaround plan but cautioned it is now entering a seasonally low period of weaker demand and the company said i

wallet hub analyzed 10,000 deals, and found kohl's and j.c. penney are offering the best deals. sears is discounting an average 0%, macy's 46. and at the bottom of the list, wallet hub says that's bass pro shops, offering the lowest discount this year, of about 21% >> i think it's a great deal. >> reporter: as for kicking off black friday on thanksgiving thursday, well, it appears, if they open, shoppers will come. >> i work every thanksgiving, and i could always remember people coming and saying, "oh so sorry you have to work." "yeah, but you're here." . >> for those debating whether to come out and brave the cruds or shop at home on amazon, the big box stores like walmart, target, kmart generally have better deals this time of year. however, when it comes to department stores, like sears or macy's, they say you'll find better deals on amazon. julie watts, kpix 5. >>> an estimated 164 million americans will go shopping over the thanksgiving holiday. half say they'll spend the same amount as last year. in san jose, devyn feeley, kpix 5. >> all right, devyn, be careful. thanks so

amazon and exclusively online retailers that did well though department stores like kohl's and j.c. penney both said online traffic skyrocketed a very welcome response from the otherwise dire outlook for traditional retail companies. considering the several aspects being debated about the tax reform proposal floating on capitol hill not everyone is convinced we'll see it passed by years and to get his take on where it stands we're joined now by conservative commentator steve malzberg steve what do you think are we going to see tax reform passed by christmas. well yes a big step was taken today the senate budget committee along party lines pass the senate bill out of committee and in effect sends it to the floor where we'll get a vote on it possibly by the end of the week and of course if that happens and the house in the senate will have to reconcile their two different bills and come up with the bill and then have votes again but yeah today was huge two senators on that committee voted yes and many people thought that they might vote no one was bob corker bob corker is concerned about. bu

by end of the day, they'll be joined by j.c. penney, old navy and many others.eryone we buy will cost our relationship. some things are worth more than 100 bucks you might save on that wide screen. most cases those door buster sales are come on, get you buy some other junk you don't need anyway. how many time you stood in line for $200 ipad on black friday. only to learn that only apply to the first five sold. read the fine print. the stuff that never get back and never go on sale. that's time with friends and family. part of what drives us into the cold to makes us want to join black friday blowouts is thought that we might miss out on a great opportunity. we got to get there. on thanksgiving, the biggest opportunity in the world is back home and it's around the table. savor this thanksgiving. try to celebrate it without wrestling your neighbors over a sale. few things i'm thankful for when we return. excuse me, are you aware of what's happening right now? we're facing 20 billion security events every day. ddos campaigns, ransomware, malware attacks... actually

j.c. penney reporting sales in store are up after a year and losses were not as bad as expected but the retailer is still losing millions overall. according to the revenue reports. larry: i'm larry smith. new at 5:00, what had hundreds of people lining up in rockville this morning? plus a tin can, ball of yarn and protractor from tiffanys? what leaves them target the everyday object. and local photographer honoring members of the military on veterans day. that is when we join you at 5:00. nancy: sounds like a christmas plan for the tiffany ball of yards. how about this? new jersey town has a new mayor. he is starting his political career in his 90's. the 93-year-old world war ii vet decided to run for office when the than 13%. >> iowa am the mayor of all the people, even those who didn't vote for me. nancy: he was born in the coolidge administration. he decided to run for mayor four months ago and the family went door to door to help him campaign. 93 years old. fan tast tic to see. jonathan: cong

instead of j.c. penney, j.c. brandy. i try to keep at least 40 bags of chips.ike to keep a lot of sweets because a lot of the girls come in detoxing, that is the main thing they ask me for. >> brandi, i'll give you your stuff back. >> okay. >> look at her. she's rich in here. this is the store lady. >> when it comes to her store, lane works on a policy she describes as two for one. >> two for one is if somebody comes and says do you have a noodle until shop day. yeah. here you go but that means they have to pay me two back. >> one bag of chips and one hot chocolate. thank you. >> nice doing business with you. >> you too! >> i'll be back sooner or later. >> my house, i don't have to -- my family takes care of me, but i get a rush out of it. >> lane is currently midway through a two-year sentence at the prison. she was brought back to testify in an unrelated case. she said prison taught her the hustle as well as to keep her clients honest. >> if if someone doesn't pay me on store day, i double it. if they owe me four brownies, next shop day they're going to owe m

same-store sales rose at j.c. penney struggling department store chain also reported a small but unexpected loss in the third quarter. pennies a sales beat estimates two. billionaire albert frere has raised his stake in burberry, a fellfter the fashion house 10%. the increased his holdings from 4% to 6% and burberry shares plunged over the new ceos strategic plan. france, billionaire after draw he has reasserted himself at the helm about these -- of out these. abouts growing concern the debt load. tice issued a profit warning last week. that is your business flash for this hour. we are just a few minutes away from the close of equity trading. let's take a look at where equity markets are. seeing potentially a fourth day of declines the stoxx 600 down .3%. this is bloomberg. ♪ retail. under pressure like never before. and it's connected technology that's moving companies forward fast. e-commerce. real time inventory. virtual changing rooms. that's why retailers rely on comcast business to deliver consistent network speed

well, wallet hub analyzed 10,000 deals and found kohl's and j.c. penney are offering the biggest discounts, 66% off. sears is discounting 50%. macy's 45%. and wallet hub says actually bass pro shops are offering the lowest average discount this year, only about 21%. now, overall, the survey found black friday discounts are generally highest on items like clothing and accessories and electronics. and there are some great deals advertised for tvs here at best buy some good deals some on amazon, as well. the folks at cnet warn this year, buyer beware! cheap black friday tvs may not necessarily be a good deal. they decide things like too few hdmi connections and low resolution. so just check the specs on those tvs if you are trying to cash in on a good tv deal this black friday. so coming up in the next half- hour, we are going to talk more about how to decide whether you should go out and brave the black friday clouds -- crowds -- or clouds [ laughter ] -- i'll little neda handle that coming up in a bit, or just stay home and shop on amazon, guys. a lot of p

j.c. penney's store there. since then, nothing like this. but this has been a concern for people who live out here. we're working on that part of the story for 11:00 tonight. live in san jose, tom jensen, nbc bay area news. >> thank you very much. expanding on something he mentioned we've obtained audio of the communication between the pilot and the control tower moments before the plane crashed. here's the may day call. >> may day may day. 567249er two. you can make a left 180 for runway 13 left. 1-3 right. continue left for the runway. any runway available. >> as you heard, after the pilot called may day, the control tower told him to turn around, try landing on any runway available. >>> we've uncovered detailed information about the airport's policy. here's a look at the airport's runways as seen from a google satellite map. today's crash happened on evelyn just a few blocks from the airport. that airport reid-hillview averages 411 aircraft operations each day. no airplanes are allowed to turn below 500 feet when they're taking off except

we have j.c. penney warned and went past the expectation and warning came fairly recently same store doubling what they said and inventory down about 9% the company is closing stores and they are trying to get a little bit more disciplined on what they are offering in the stores to shoppers you always want to see inventory lower and sales higher and that is what we saw happen here in the nordstrom reporting with lower than expected same store sales and everyone had the highest hopes for. they missed the mark a little bit and nordstrom shares are coming back just barely. after the bell they were lower yesterday. next week we'll hear from walmart, target, home depot we'll be very busy, those of us that watch retail. last thing to talk about, the ipo we're having here today at the new york stock exchange, it's the 12th chinese ipo this year -- excuse me 12 rgt ipo this year for the stock exchange from china it's a peer lending online platform, translates to clap clap loan. it did price up $13, that was belo

november they're matching prices for black friday deals out there from other retailers like macy's, j.c. penneyber monday doing the same thing for other deals that may be out there. this is select items and then this is also the buy now. so nothing you'll be bidding on. you won't get a deal there. but it's a great way i think you know you don't typically think of them. this will change shopper's mind and you know maybe push them to ebay in tem of -- instead of site. >> right if you get in a couple days like other sites -- >> let's talk about pizza h hut. >> i am a pizza hut lover and now they're getting into holiday spirit. >> he why, well then this story is for you. pizza hut they're introducing their 'tis the chessin holiday package. what they'll be doing is offering holiday packages that include a holiday christmas sweater with pizzas of course, pizza spring lights for christmas trooet tree and pizza ornament and pizza candleal part of package you have to enter to win. do you that by tweeting pizza hut. you have to include # tis t thecheeseian and you can win all this cheesy goodness. >> i g

toys 'r us through 11 am [, kmart midnight, kohl's also midnight and j.c. penney open until 10:00 tonight. beware, some stores offering these early doorbuster deals, those are only available for a limited amount of time. >>> yesterday my 9-year-old wanted to go to target and i said it's thanksgiving. it's closed. she said no, it's open until midnight. >> and it was? did you go? >> no! >> i still said no. >> put your foot down on the holiday means holiday. >> we played cards. >> very wholesome. [ laughter ] >>> the roads are crowded by the out let's. >> especially see the delays on surface streets. so once you exit the freeway, 580 in the green heading westbound, we are starting to see some slowdowns but as you make your way back towards 205, you don't see any slowdowns right now. making your way towards el charro, a lot of drivers heading eastbound 580 to the san francisco premium outlets where jessica is. >> the rest of the ride looking a-okay. checking in problem-free. here's a live look 101. no delays in either direction. that's a check of your traffic. >>> now

and j.c. penney is going to stay open until 10 p.m. but beware, some stores are offering doorbuster deals for a limited amount of time during the day. so those might cut off at around noon. >>> police cautioning shoppers to be careful this year. they say shoppers should park in well lit areas and remain aware of your suroundings. shopping in groups is a -- surroundings. shopping in groups is a good way to deter thieves. keep valuables out of sight. never leave your car running. police also advise that purses should be carried close to the body and wallets kept inside coats or front pants pockets. >>> colin kaepernick made a visit to alcatraz for what's known as un-thanksgiving day. the former 49er shared this video on twitter. it commemorates the occupation of alcatraz by native americans more than 40 years ago. in his speech kaepernick said in part, i realized that our fight is the same fight. we're all fighting for justice and for freedom. >>> the african nation of zimbabwe swore in a new president today. emerson munagawa was vice pr

nationwide, causing longer than expected lines in stores, and frustration for on-line buyers some j.c. penney customers were not happy to find out coupons that range between ten and $500 were not being handed out at its doors, the change in their coupon trolley is did not sit well with some customers. >> this year coupons were handed out on thanksgiving day , and will be handed out again on saturday. the lowe's website temporarily went down while some of those irritated customers expressed their frustration on social media. and, a mall in miami dade county was temporarily evacuated friday afternoon, while police investigated a possible shooting, which turned out to be false alarm. security says someone pulled the fire alarm, after something fell, causing zero loud noise, police cleared the mall shortly after arriving on scene. i'm andy rose reporting. >> and in other news this morning, british police believe two men in a fight caused a panic in london. the scare happened in a shopping district there, packed with people, looking for "black friday" deals. some shoppers were seen running, while

j.c. penney opening on thanksgiving at 2:00 p.m.iday schedule. this as amazon snips prices on other sellers items ahead of holiday onslaught. the move allows the retail giant to compete more fiercely with low cost rifles and as the holiday shopping season begins, it's time to think of the right budget to keep your stress level low and to avoid those headaches in january when you get your credit card statement rolling in in. dan our money guy is here. >> good morning. >> to help us break it all down. apparently there's a list of things that we should do and should not do when it comes to black friday but first are you going to give me the history of black friday. >> here's the history of black friday. most people think it's because that's when retailers go in the black. >> yes. >> they become profitable. >> right. not so. it is a philadelphia story actually. supposedly, f what. >> back in the 1940s thanksgiving was a day for eating not shopping. >> right. >> yeah. >> the day after thanksgiving hoards of shoppers would come into cente

but cash flow, macy's has assets that we know could be monetized, i don't have a good story for j.c. penneyther than sephora >> bopus, i pick the up one, salt, state and local income taxes, talking about the prospects for the tax bill which also prominently features in our market moves these days. let's get to bob bpisani. >> more defensive tone to the market once again today, take a look right now consumer staples doing a little bit better, utilities doing a little better and banks and industrials, semiconductors and old market leader lagging a little bit that's what i say when i say more defense and the russell is still underperforming again today day after day. we were talking about -- everyone talking about general electric, see it down about 3%, it's down 37% this year, far and away the worst performer in the dow jones industrial average but believe it or not, down 37% is only 80 points in the dow because ge is such a low priced stock, even in january only a $30 stock. remember higher price, wig biggr influence and all of that this year only about 80 points to the downside on the dow.

i have news for j.c. penney, amazon is not waiting for that, cutting a price for third party.or me it seems a desperate action saying please come to us, we're like at the mall, don't worry, it can be a decent experience and we have artificial intelligence too. but i don't know what it is. >> and finally, guys, don't want to lose sight of yesterday's $105 billion hostile bid we haven't heard officially the rejection from qualcomm we've told you will be coming in part on price and in part on regulatory but the stock is up, 7 bucks below the $70 bid from broadcom, 60 of that is cash, rest in stock. we'll talk more about it in the days and weeks ahead as they decide whether they want to launch a proxy fight as well december 8 kt is when they have to decide by. >> news cycles move fast. >> people like hock tan. yesterday people kind ever felt your characterization of hock tan may be aggressive. he's loved because he has so much content and the apple but then again, i am conscious of the fact their growth has come from takeovers and sometimes -- oops, sorry, sometimes when you do it

she has a new line at j.c. penneyd. >> this is stella mc carty but tracy loves sequins i think she was tollly fab. >> i wish she would have told her sister-in-law to wear something different. >> we'll get to ashley in a moment. >> ashley simpson ross. let's start with diana ross. >> okay. since we're talking about the ross family. >> wait a minute. hold um. don't get too carried away >> paul set the stage. >> let me set the stage. first of all she got the lifetime achievement award. >> yes, she does this was an outfit made for diva super star. it was fabulous from the ankles up she is miss ross. she is the boss. but it looks lying her shoes came from ross. >> oh. >> they real dollar. these shoes were the big fail for me. now i'm the bad guy. >> you are. >> did you see her shoes. >> i'm beginning to think everybody forget the ama's were last night. halloween i still got this. >> nothing about that that was supreme. >> i am diana ross. i'm about her being a legend and all prop. but i have to say in all honesty this outf

j.c. penney will do a pre black friday black friday november 16th 18th.en it comes to the best deals what do you think is going to be the best i guess you know plan of attack here when it comes to trying to find those deals? do were go online now and cry try to secure that. do we go in store f so when? or do we just buy everything online on a cyber monday and wait for it to ce >> i think your best bet wait for that holiday weekend because that's when the prices are going to be the best and it really varies day by day actually which items will be best on which d days. so decor, for example, is going to be really cheap on the wednesday night before thanksgiving. but thanksgiving day when you'll see those really great prices on apparel on sporting goods then friday pivots to jewelry and tv and cyber monday is toy day. you want to be strategic giving what's on your list. >> any items that we should really keep an eye on that might be more deeply discounted this year than we've seen in the past. >> i think the places to look are in a apparel and toys and here'

j.c. pennjc penney is hoping earlier.e thing. 4:00, and this may vary in your time zone, old navy is going to be opening up around 4:00. sometimes it's earlier. thanksgiving day is actually a good time to get some discounts on gaming consoles and games themselves. old navy's got deals 50% off sweaters and pants. all of those black friday deals at old navy are going to be in place today. then at 5:00, macy's, toys r us and kohl's is opening up an hour earlier. you can get a free coffee maker if you show up in person and get a mail-in rebate and free a apparel. an hour later, thanksgiving day, 6:00, target is an hour later than last year. you've got sears, ulta, dick's sporting goods. then you've got the big one. the but if you want to go shopping this morning before you have that turkey dinner, you've got to know those black friday deals actually don't start until 6:00 p.m. but once those deals go into place, maybe you want to line up early and get there before the lines are long, you get tvs, home appliances, all of that

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