j.d. moriarty at bank of america merrill lynch.ack to you. >> businesses are investing in cyber security to reject customer service and trade secrets. but can they keep up with cyber criminals? that is next on "bloomberg west." ♪ >> welcome back. i'm emily chang. cyber crime is on the rise as businesses struggle to build defenses against increasingly complex and difficult to detect cyberattacks. releasedrhousecoopers an annual survey of some alarming trends. cory johnson is with me and through skype, global cycle security leader david burch. thank you for joining us. who are these cyber criminals and what are they looking for? >> first, thank you for having me on today. the reality is, we see a number operatingread actors for a number of years. number one, we worry about nationstate actors who are very good at what they do. they are very patient and have excellent attack techniques, and are difficult to challenge, to combat. we also have organized crime actors will solve these are also very talented, very intelligent threat actors