j.j. rackberg. welcome to your business. we give you tips and advice to help your business grow. november 26th, tucked between black friday and cyber monday. it's a day dedicated to shopping and supporting local small businesses. it's being spearheaded by american express, which underwrites this program. it was officially kicked off by a shop small pop-up mall in new york city where 21 local businesses gathered to launch the holiday shopping season. >> it is the most exciting day of the year for my business, actually. i have a small website where i sell handbags and personal accessories. i have been spreading the word about small business saturday since last year. >> it's like having someone in your corner. small business owners are overwhelmed with everything we have to do. >> people in the community are looking for ways to support small business saturday. a lot of local stores are having sales and special offers and encouraging people to come shop that day. >> more than 50 elected officials have given their approval. kasim reed joins us from washington. hi. thank you for joinin