j.j. ramberg, and welcome to a special edition of "your business." today, we celebrate the start of our sixth year giving you tips and advice to help your business grow. as a small business owner myself, i've learned so many great lessons by getting involved in the issues and operations of some great american small businesses. in west virginia, i picked up a paddle to find out how three once-competing white water rafting companies merged both their companies, and their cultures. ♪ once upon a time in the wild and wonderful mountains of west virginia, there were three river rafting companies. classics river runners, mountain river tours, and rivermen. they had all started in the 1970s, and each had their very own personalities. they were friendly competitors, and they all loved running the business they were running. so you can only imagine what it was like when the owners of these companies were approached about merging their operations into one. >> when paul first told me, i really wasn't interested. i actually said no. we had a good gig going. we w