j.j. ramberg and welcome to "your business." where we give you tips and advice to help your business grow. think it's tough to be a small guy in an industry dominated by giants in the cable business? think how tougher it is dealing with the regulations as well. it takes determination and shrewdness to stay plugged in. ♪ i'm a television man >> when people talk about mom and pop businesses, they're usually thinking about places like candy stores and restaurants, not cable tv systems. >> it's all glass picture tube gives you a full 245 inch picture. >> why? because everyone knows the cable tv industry is dominated by gigantic corporations such as time warner and msnbc parent company comcast. each serving many millions of subscribers. >> what is comcast, 20 some million. that's big. >> what most of us don't know about cable tv is that there are well over 800 microcable companies across the country. like buford media group, here in tyler, texas. it's owned and operated by one man, ben hooks. >> david, you've gone through about every

j.j. ramberg and remember we make your business our business. farmers, those foragers, those fishermen.... for me, it's really about building this extraordinary community. american express is passionate about the same thing. they're one of those partners that i would really rely on or, a new locationding for my next restaurant. when we all come together, my restaurants, my partners, and the community amazing things happen. to me, that's the membership effect. >> jeb bush says he would, says he would consider

j.j. ramberg and remember we make your business our business. farmers, those foragers, those fishermen.... for me, it's really about building this extraordinary community. american express is passionate about the same thing. they're one of those partners that i would really rely on

j.j. ramberg, and remember, we make your business our business.y have names like idle time books and smash records and on small business saturday they remind a nation of the benefits of shopping small. on just one day, 100 million of us joined a movement... and main street found its might again. and main street found its fight again. and we, the locals, found delight again. that's the power of all of us. that's the power of all of us.

j.j. ramberg.and welcome to "your business," where we give you tips and advice to help your business grow. what gets someone just walking down the street with no intention of stopping into your store to change their mind and walk in? well, if you do them right, it's your window displays. your windows give you an incredible opportunity to invite people into browse and hopefully buy something. today we have simple tricks of the trade to make the displays standout. >> i think that our windows just bring people into our store because they are, they wonder what is in that store. >> debbie hamata is the owner of a small gift and jewelry boutique in portland, oregon. >> i think yellow, yellow, up there? >> debbie and her assistant put a lot of effort into their window displays. and they have a reason. >> you want to stop someone whose walking or driving by and make them turn around and come back and wonder what's in there. we have people of all ages walk into the store because they wonder what's in here b

j.j. ramberg." you think you take off all your make-up before bed. but do you really?ale announcer ] neutrogena® makeup remover erases 99% of your most stubborn makeup with one towelette. can your makeup remover do that? [ female announcer ] neutrogena® makeup remover. >>> mobs of shoppers arm ed wit $20 bills coming to the rescue of small business. how to use

j.j. ramberg. ing year after year with our age-specific nutrition. and now, even for dogs 11 and older with new iams senior plus. it helps boost the immune response to that of an adult dog and helps fight signs of aging. [ dog ] i'll never be a bench-warmer. [ female announcer ] new iams senior plus. see the iams difference or your money back. [ dog ] i am an iams dog for life. that's good morning, veggie style. hmmm. for half the calories plus veggie nutrition. could've had a v8.

j.j. ramberg. [ music playing, indistinct conversations ] the charcoal went out already?male announcer ] there's more barbeque time in every bag of kingsford charcoal. kingsford. slow down and grill. standard keyless access, and standard leather-trimmed seats, then your choice is obvious. the lexus es. it's complete luxury in a class full of compromises. see your lexus dealer. it's complete luxury in a class full of compromises. recently, students from 31 countries took part in a science test. the top academic performers surprised some people. so did the country that came in 17th place. let's raise the bar and elevate our academic standards. let's do what's best for our students-by investing in our teachers. let's solve this.

j.j. ramberg. economy than the chevy equinox? no, sorry, sir. we don't.h, well, that's too bad. [ man ] kyle, is that you? [ laughs ] [ man ] still here, kyle. [ male announcer ] visit your local chevy dealer today. right now, very well qualified lessees can get a 2012 equinox ls for around $229 a month. [ male announcer ] want your weeds to hit the road? hit 'em, with roundup extended control. one application kills weeds, and stops new ones for up to four months. roundup extended control. blast of cold feels nice. why don't you use bengay zero degrees? it's the one you store in the freezer. same medicated pain reliever used by physical therapists. that's chilly. [ male announcer ] new bengay zero degrees. freeze and move on.

j.j. ramberg. [ music playing, indistinct conversations ] the charcoal went out already?male announcer ] there's more barbeque time in every bag of kingsford charcoal. kingsford. slow down and grill. standard keyless access, and standard leather-trimmed seats, then your choice is obvious. the lexus es. it's complete luxury in a class full of compromises. see your lexus dealer. it's complete luxury in a class full of compromises. recently, students from 31 countries took part in a science test. the top academic performers surprised some people. so did the country that came in 17th place. let's raise the bar and elevate our academic standards. let's do what's best for our students-by investing in our teachers. let's solve this. but don't just listen to me. listen to these happy progressive customers. i plugged in snapshot, and 30 days later, i was saving big on car insurance. i was worried it would be hard to install. but it's really easy. the better i drive, the more i save. i wish our company had something this cool. yeah. you're not... filming this, are you? aw! camera s

j.j. ramberg. miracle-gro garden soil. you just mix it with your backyard soil...my plants grew bigger... more beautiful... with more flowers and vegetables. guaranteed. everything changed with miracle-gro. for you are these flowers, like soap is for showers. everyone grows with miracle-gro. is moving backward. [ engine turns over, tires squeal ] introducing the lexus enform app suite -- available now on the all-new 2013 lexus gs. there's no going back. see your lexus dealer.

j.j. ramberg.lashes this big could last this long. [ male announcer ] new lashblast 24hr from covergirl. [ male announcer ] new lashblast 24hr (sfx: car garage sounds) today my journey brings me to charlotte, north carolina, where i spent the day with geico driver casey mears. i told him the secret to saving money on car insurance. he told me the secret to his car setup. first he adjusts... first he adjusts... (sfx:engine revving drowns out gecko's dialogue) then he... then he... (sfx:loud drilling noise continues to drown out gecko's dialogue) ...and a quarter cup of pineapple juice. or was that the secret to his barbecue sauce? hey, "secret" sauce. geico®. fifteen minutes could save you fifteen percent or more on car insurance. you're probably muddling through allergies. try zyrtec® for powerful allergy relief. and zyrtec® is different than claritin® because it starts working faster on the first day you take it. zyrtec®. love the air. ♪ [ gong ] strawberry banana! [ male announcer ] for a smoothi

j.j. ramberg. er. ♪ you make me happy [ female announcer ] that's why you choose children's tylenol.♪ how much i love you [ humming ] [ female announcer ] children's tylenol, the #1 brand of pain and fever relief recommended by pediatricians and used by moms decade after decade. [ humming ] consider the journey of today's athletes: ♪ their training depends on technology. [ beeping, ticks ] and when their devices are powered by a battery, there are athletes everywhere who trust duracell so whether they're headed for london or the journey has just begun... they rely on copper to go for the gold. duracell. trusted everywhere. crisp, clear, untouched. that's why there's brita, to make the water we drink, taste a little more, perfect. reduce lead and other impurities with the advanced filtration system of brita. and i thought "i can't do this, it's just too hard." then there was a moment. when i decided to find a way to keep going. go for olympic gold and go to college too. [ male announcer ] every day we help students earn their bachelor's or master's degree for tomorrow's careers. this

j.j. ramberg. economy than the chevy equinox? no, sorry, sir. we don't.h, well, that's too bad. [ man ] kyle, is that you? [ laughs ] [ man ] still here, kyle. [ male announcer ] visit your local chevy dealer today. right now, very well qualified lessees can get a 2012 equinox ls for around $229 a month. [ male announcer ] want your weeds to hit the road? hit 'em, with roundup extended control. one application kills weeds, and stops new ones for up to four months. roundup extended control. blast of cold feels nice. why don't you use bengay zero degrees? it's the one you store in the freezer. same medicated pain reliever used by physical therapists. that's chilly. [ male announcer ] new bengay zero degrees. freeze and move on. on our car insurance. great! at progressive, you can compare rates side by side, so you get the same coverage, often for less. wow! that is huge! [ disco playing ] and this is to remind you that you could save hundreds! yeah, that'll certainlystick wi. we'll take it. go, big money! i mean, go. it's your break, honey. same coverage, m

j.j. ramberg and welcome to "your business." where we give you tips and advice to help your business grow. what gets someone who's just walking down the street with no intention of stopping into your store to change their mind and walk in? well, if you do them right, it's your window displays. your windows give you an incredible opportunity to invite people in to browse and hopefully buy something. today we have some simple tricks of the trade to make those displays stand out. ♪ >> i think that our windows bring people into our store because they wonder what is in that store. ♪ >> debby hamada is the owner of tillday. a small boutique in portland, oregon. they put a lot of effort into their window displays and they have a reason. >> you want to somebody someone who is driving or walking by, make them stop and come in. they wonder what's in here because of the windows. >> april ekland, directly across the street from tillday frequently hears about debbe's windows from her own customers. they can't help but notice them. >> they of

j.j. ramberg and welcome to "your business" where we give you tips and advice to help your business growth. since he was a kid, dan roleman wanted to set a world record but he couldn't. he didn't have the longest fingernails, wasn't the tallest guy in the world. basically he couldn't win any of the world record categories. then the internet came along and it changed everything. dan is now the founder of a record-setter.com, creating the tune for him and so many others to achieve their dreams of becoming world record holders. and along the way he built a great company, too. ♪ in early april in south beach, miami, 197 people got together to form the world's longest roller skating congo line. >> this is looking like a bran new world record! >> and this record was confirmed. not by the "guinness book of world records" but by dan rolle man, ceo of recordsetter.com. >> we'd like to congratulate all the people here who participated here today in setting a record for the longest roller skating congo line, 197 people participated. >> record setter is, as dan explains it, wyche wikipedia to the "gui

j.j. ramberg. it was when, "run it again." "kick through the finish." "you can beat that time."is is your day. good luck out there." it's amazing how far you can go with a little help along the way. td ameritrade. proud sponsor of the 2012 u.s. olympic team. you're probably muddling through allergies. try zyrtec® for powerful allergy relief. and zyrtec® is different than claritin® because it starts working faster on the first day you take it. zyrtec®. love the air. i would not say i'm into it, but let's see where this goes. [ buzzer ] do you like to travel? i'm all about "free travel," babe. that's what i do. [ buzzer ] balance transfers -- you up for that? well... too soon? [ female announcer ] fortunately, there's an easier way with creditcards.com. compare hundreds of cards from every major bank, and find the one that's right for you. creditcards.com. it's simple. search, compare, and apply. >>> mobs of shoppers armed with 20 dollar bills come to the rescue of local small businesses. how to use pintrest to gain

j.j. ramberg and welcome to "your business" where we give you tips and advice on how to make your businessgrow. a new phenomenon called a cash mob is spreading the nation and spreading worldwide. people are gathering to spend $20 en masse at a local small business. the cash mob acts sas a community-based economic stimulus and a reminder that shopping small can give a big boost to a local company. >> everybody, wave those 20s. let me see them. >> this mob of eager shoppers is not out to find a bargain at a giant super store. >> might be more expensive but it's much more personal. >> that are a friendly mob spontaneously descending on a local small business with the objective of spending $20. >> today i bought a pair of flip-flops and a bottle of wine. >> this is a cash mob. >> it doesn't require you to come out and spend a fortune, you come out, see what this is like and you can't help but buy and enjoy. >> hey, come on in. >> igniting the cash mob movement in cleveland, hey high is a young lawyer named andrew, who has a passion for meeting new peop$e and supporting local small businesses.