j.j. ramberg and welcome to "your business." the show dedicated to giving you tips and advice to grow your small business. i met ami arad when i was in san francisco a few months ago. i happened to take a tour of his private club called wingtip and i was fascinated by how he had built his brand. every single thing down to ami's own clothes seemed to fit the image he created for his company. so i asked him if i could come back and get a little more insight into how he turned his idea for a men's clothing store into a full-blown lifestyle company. >> reporter: ami arad is a self-described modern gentleman. >> the modern gentleman sort of seamlessly traverses work play family friends, different social settings. and appreciates the finer things in life whether that's food and wine spirits and cigars beautiful cars, nice timepieces. >> and his san francisco based company wingtip, which is half public retail store, and half private social club is focused on making sure that that gentleman, and some ladies too, have a place to go that

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