j.j. ramburg and welcome to "your business" where we give you tips and advice to help your business grow. the culture of a company may be one of the most important yet most overlooked areas for business small business owners. having a strong culture helps you hire the right people, put out the right marketing messages, and steer your company with a working compass. today we meet someone who has mastered these ideals. the next story is by far one of the most fun that i've done in the past six years. you'll see why. ♪ >> the challenge. got to challenge yourself. that's why we're all with no clothes. >> three, two, one! >> new jersey. mid-november. 42-degree weather. and 10,000 people who are about to jump into nearly freezing water, scale walls covered in oil, run through fire. and that's just the start. ♪ welcome to the jungle >> welcome to tough mudder. >> it's a group of a thousand people doing crazy things together. the one time in your life you don't get called out for being insane by yourself. >> tough mudder is the brain child of will dean who wrote the business plan for the company

j.j. ramburg and welcome to "your business business" where we give you tips and advice to help your business grow. the culture of a company may be one of the most important yet most overlooked areas for business small business owners. having a strong culture helps you hire the right people, put out the right marketing messages, and steer your company with a working compass. today we meet someone who has mastered these ideals. the next story is by far one of the most fun that i've done in the past six years. you'll see why. ♪ >> the challenge. got to challenge yourself. that's why we're all with no clothes. >> three, two, one! >> new jersey. mid-november. 42-degree weather. and 10,000 people who are about to jump into nearly freezing water, scale walls covered in oil, run through fire. and that's just the start. ♪ welcome to the jungle >> welcome to tough mudder. >> it's a group of a thousand people doing crazy things together. the one time in your life you don't get called out for being insane by yourself. >> tough mudder is the brain child of will dean who wrote the business plan for the co