j.j. ramburg.elcome to "your business" the show designed to give you tips and advice to grow your business. i happened to take a tour of wingtip. i was fascinated by how he had built his brand. every single thing down to his own clothes seemed to fit the image he had created for his company, so i asked him if i could come back and get a little more insight into how he turned his idea foramen's clothing store into a full blown lifestyle company. ami arad is a self-described modern gentleman. >> modern gentleman seemlessly traverses work play family friends, different social settings, and appreciates the finer things in life whether that's food and wine spirits and cigars beautiful cars nice time pieces. >> and his san francisco-based company, wingtip, which is half public retail store and half private social club is focused on making sure that that gentleman and some ladies too, have a place to go that fits their lifestyle. >> what are you guys selling here? it's not just that you're selling whisky