j.j. ramburg. give it up for j.j. ramburg. >> quirky describes itself as a company making invention accessible. every week the company sifts through thousands of product ideas submitted by the company's community. they then select the best ones to bring to eval to see if the new concept has merit. if it makes it to eval the idea goes to the quirky community for a healthy debate and vote. the evening fueled by pizza and beer is fun, fast and more than a little irrev very rent. >> j.j. what do you say? >> it comes down to price. i think there's a market for having cakes that look like this. all of these people are into martha stewart and can't get it themselves. they would buy this but at the right price. once it's given the green light, they figure out the viability of making the product, create a prototype, and then bring the concept back to the community to help fine tune the idea. >> you'll notice on every quirky product, a photo of the investor, the number of people that help the inventor is on the back of the box.

j.j. ramburg. welcome to "your business." the show dedicated to helping your small business grow. the word competition doesn't always conjure up a warm and fuzzy feeling. usually it's someone out there you want to beat or a company you want to be more successful than, but that's not the case for everyone. we introduce you to one entrepreneur who believes collaborating is actually better than competing. he started working with his competition when he noticed that they both had customers and products in common. >> even when we talked with our friends or family about it they're like you work together with your competitor? and, yeah. i mean the answer is yes, we do. >> tobey print has no problem collaborating with his direct competition. >> it's one of those things i think you have to put the competitiveness aside. >> the owner of all about education in downtown lexington, north carolina knows that some people just don't get what he's doing. >> i'm not sure what they would think, you know maybe that we

j.j. ramburg. welcome to "your small business."en do you think about data in relation to your business. every one is collecting data i i suspect many of you throw out the data. hiding in the numbers are great strategies to help your company thrive. to give you an illustration. we went to visit the owner of a lunch shop in california who showed her how data helped increase her cash flow and decrease her supply costs. next customer. take a close look at the turkey and cheese on a roll. if we're one of these customer that sandwich looks like lunch. but if you're lindsay the owner here that sandwich looks like data. raw data. >> these are the bread choices, the spread choices, meat, cheese, like that toppings and any deli salads and sides. at the 50-year-old lunch shop since she owned and operated since 2007 she's turned everything into a number. that's catering. we track how many people are coming in. who is visiting my business? the big slice is 25 to 34-year-old demographic. that's the biggest demographic. >> a lot of data in the sa

j.j. ramburg. welcome to "your business."give you information and advice to help your small business grow and survive. today we're going to help a real survivor. recently a viewer wrote us about her neighborhood bake shop. the company started while the owner was undergoing cancer treatment and now in trouble. so much trouble she feared the business was on the brink of failure. we got our "your business" make over team together and headed out to try to help save the business. i'm here in denver at the "your business" make over team to answer a call for help from a viewer. her neighborhood bakery has been making cupcakes for more than seven years. now she says they need our help. let's give this business a make over! you must be kathleen. >> hi! you must be j.j. >> i am. >> so nice to meet you. kathleen is the owner of big fat cupcakes in the cherry creek section of denver. this is where it happens. yes. >> we do all of our baking here. >> she and her team makes some of the most beautiful and delicious cupcakes i've ever tasted

j.j. ramburg. remember, we make your business our business. american express for travel and entertainment worldwide. just show them this - the american express card. don't leave home without it! and someday, i may even use it on the moon. it's a marvelous thing! oh! haha! so you can replace plane tickets, traveler's cheques, a lost card. really? that worked? american express' timeless safety and security are now available on apple pay. the next evolution of membership is here. >>> today marks 70 years since the germans surrendered in world war ii, the nazis surrendering marked the end of the war in europe. but it did not mark the end of worlgd war ii. victory in europe day after germany surrendered was may 8th 1945, but vj day in japan did not come until august of that same year after the u.s. used nuclear bombs to forced them to surrender three years after hitler killed himself. in the closing days of the war, japan

j.j. ramburg. and remember, we make your business our business. american express for travel and entertainment worldwide. just show them this - the american express card. don't leave home without it! and someday, i may even use it on the moon. it's a marvelous thing! oh! haha! so you can replace plane tickets, traveler's cheques, a lost card. really? that worked? american express' timeless safety and security are now available on apple pay. the next evolution of membership is here. happy friday. two really big news stories took two really unexpected turns late in the day today. the first surprising news was the train crash story, which we've been following all week, since that fatal amtrak derailment tuesday night in northeast philadelphia. a surprising development in that story today. the ntsb had planned a briefing late today on their continuing investigation into that derailment. and the ntsb, if you know anything about the federal agencies who are involved in stuff like this, the ntsb is a by-the-book, dot the is, cross the

j.j. ramburg, and welcome to "your business." the show dedicated to helping your small business grow. how often do you think about data in relation to your business? every single one of us who runs a company is collecting data and i suspect that many of you throw out this data or never look at it. but hiding in those numbers are great strategies to help your company thrive. to give you an illustration of this we went to visit an owner of a lunch shop who showed us how her data helped her increase her cash flow and decrease her supply costs. >> next customer! >> take a close look at this turkey and cheese on a roll. if you're one of these customers at village cheese shop in palo alto california that sandwich looks like lunch. but if you're lindsay hiken, the owner here that sandwich looks like data, raw data. >> these are their bread choices, these are their spread choices, meat, cheese, toppings. if they wanted any deli side. >> at the 50 year deli shop which lins say has owned and operated since 2007 she turns everything into a number. >> we've been open 19 minutes, we've made 266 bu