j.k. rowling.on't think we'll have any other deals like this. >> this is like a music band setting up their own record label and everyone settibuying the record label. >> that is truly unique. obviously the harry potter ebooks are so unique, it's the only organization which you could get amazon to push customers away from their own website. >> she has broken amazon. is that the thin end of the wedge? will others have the power to do this? >> there is talk others could have the power. john grisham, other big name authors like james patterson. it is sup a phenomenon. >> it's a stroke of luck and timing. 15 years ago this wasn't part of the formula. today a lot of publishers or maybe a.m. zop would be a lot safier about how they negotiated those rights. >> now if you're a publisher, you buy just the rights and all rights. back then it wasn't such a big issue. >> is that a litmus test? >> it could be. she has broken amazon but it's not so far broken. apple wants to sign an agency agreement which brings

j.k. rowling. >> whoo! the game. >> it's the most bizarre and excellent sport i have ever participated in before in my life. >> i've always been a really big fan of "harry potter," and just kind of being able to be an adult playing quidditch is kind of really cool from my childhood dreams. >> ♪ our heads could do with filling with some interesting stuff ♪ >> the game was introduced to the muggle world in 2005. a student at another school -- middlebury college in vermont -- adapted it to real life. since then, its popularity has grown by leaps and bounds. now, there are nearly 200 teams across the country and abroad. here at vassar, students have been suiting up, or "brooming up," since 2007. [ cheering ] recently, i was invited to a practice. before i could start, i needed to know the basics. although they haven't harnessed the power to fly, brooms are still a necessity. is that a nimbus 2000? >> oh, we wish. [ both laugh ] no, we're gonna be placing an order for new brooms soon. these are our "clean sweeps

j.k. rowling. many say we have him to thank for avatar and e.t.s tom stone, he said here loves a man who loved life from beginning toend and is sorry it's over. >>> 90 seconds of pure adrenaline, no parachute. we could not believe it when we saw it. but with advair, i'm breathing better so now i can take the lead on a science adventure. advair is clinically proven to help significantly improve lung function. unlike most copd medications, advair contains both an anti-inflammatory and a long-acting bronchodilator, working together to help improve your lung function all day. advair won't replace fast-acting inhalers for sudden symptoms and should not be used more than twice a day. people with copd taking advair may have a higher chance of pneumonia. advair may increase your risk of osteoporosis and some eye problems. tell your doctor if you have a heart condition or high blood pressure before taking advair. if you're still having difficulty breathing, take the lead. ask your doctor if including advair could help improve your lung function. get your f

awareness as to why people should be buying boks ll i'ive xa , it c ie j rowling's tatter more which is another big development. j.k. rolling with the -- rowling with the harry potter bks nesoheoo w lis. e ysg th and what she did last year, she launched a multimedia platform which is essentially creating a much larger world around the book. the other thing ishattatt i t esi ril forrot e-books. and customers can go to potter more or your favorite e-tailer like amazon.com and they'll redirect to potter more, omcatbo ssal biter d o whatever device they choose. >> host: so this appears to be becoming a trend industry wide? >> guest: that is hd to see. eryby's inon ebo te w af cy spd, expect we will see more. but it may not be a blanket thing like i can't say yes, mcmillan will suddenly make all their booksrme, cathfare panaaneybe reg taok early that's a very good test imprint. but will we see it for say, nonfiction or lit rairg fiction that's -- literary fiction that's too soon to ll. oshekgd he rt o jceplnd e enta. g: myat m field. so this has been in the works for a few months. the department of justice had been maki