back to you in san francisco, making the jacada beanstalk reference, impressive great -- jack in the reference. >> i work on the can regard level mostly. [laughter] -- kindergarten level mostly. we talk about the super bowl advertisement, next on "bloomberg west." ♪ >> i'm cory johnson, this is "bloomberg west." a 32nd spot in this year's super bowl costs $4.5 million. become but is most important investment in a be the broadcast as people spent more time watching ads on youtube. what makes a super bowl ad successful on social media? zach joins us now,. . it's interesting, for as long as i can remember, super bowl ads have been the big deal in advertising. has that changed? >> we're talking about super bowl ads. they are the linchpin. everyone watches the game, sits down and has a beer, eat some chips, has a pizza watches the game and talks about it on social media. >> right now, there's tailgating going on. carl's jr., we had them on the show that week or two ago. we were going to be talking about the carl's jr. approach. instead, we ended up talking about the famous ads in the super