collin, i'm sorry, be still my heart, apple is going retro bringing back the tactile keyboard and adding more ports. what's at the heart of that? >> you know, we've got a head phone jack. liz: i know. i'm so excited. >> so here's what apple's strategy is. they are out there, creating their own silicon, right? and so this is such an important point, because it's allowing them to create their hardware and their own chip sets, not only does it add a little boost to the margin but it allows them to seamlessly design hardware for the software, to create this incredible snappy performance in all their devices if you use the iphone 13 you know what we're talking about and these new mac book pros look to be fantastic machines. liz: okay, the tactile, that is great. i mean, no more of that bar that we had which of course was touch , and i always had trouble with that because it would disappear, john, but what do you think is at work here and do you think the stock is moving higher right now because these are big ticket items and we can put up the price of what this mac book pro is going to look like. >> yeah, i'm glad you mentioned the stock price, because normal ly, as you sa