>> we're going with the jack don donnahy school of business. >> the spirit of getting what she tried to say is good enough for us. >> i know. >> new standard. >> new segment, you know what i meant. >> yes. >> yes, absolutely. this is a realistic fear. it's not just stuffed animals. there are huge turbines now that are connected to the internet that have got to be protected, right? >> yeah, exactly. i mean, over the past 20 years we really moved into a hyper connected world. circa 1990 internet connectivity was somewhat of a new thing but today we all have this shared expectation of always on, global mobile access to the most sensitive corporate documents and more and more of the technology that's deployed within the consumer environment is internet connected for our convenience. >> i was just at south by southwest and the architect of the internet mentioned the dangers and risks of i.o.t. with the wikileaks disclosure about vault 7, it stands to reason that beyond the iphone or computer or tv that this will filter down into our house. should consumers be concerned about that? are thi