jack fuller is one of the driving forces behind it. careerbuilder her and one of the few examples of the legacy news organization creating an internet vehicle that became a very powerful force in the industry so i think that is what i was referring to and that saved some of the classified advertising. but craigslist was going along with free classified which killed us. >> in your book you talk about the greatness mifsud of the editorial voices of the tribune and the l.a. times when they were at their peak. what's the future of an editorial voice and a model like the chicago news cooperative i don't really understand. can you give -- >> the influence of otis chandler, the influence of the colonel mccormick to set the tone from the publishers perspective. estimate how we do that at the chicago -- >> it's your values. part of the reasons the people that you mentioned chandler and mccormick and the people that gave the tribune, made the tribune a great newspaper is that they had strong journalistic values and they believe in the journalism