jack case in watertown really made that name stick. >> host: you know, there are people who believe that names are destiny, that john kennedy would notave been john kennedy if he was mortimer dipthong. [laughter] now, if ray robinson, walker smith jr., is this -- do you think this somehow had a profound effect on his destiny as a fighter? >> guest: yes. i think he started living the name, sugar ray robinson. >> host: terrific alliteration, style, all the style resistance issues we spoke about in the first half hour, they shine through when your name is sugar ray robinson in a way that walker smith jr -- which is a name that sound sounds, as they say, a little bit country. >> guest: right. it does. >> host: it's a little different. >> guest: and the look of sugar ray, i mean, he would walk down the streets of fifth avenue, harlem, anywhere, and women would spot him, and they would say, sugar. hey, sugar ray. you know? real sweetly, you know? he just had the name, and he knew the name had a stylist cache to it, and he played on that. he really did. >> host: why do you think boxers like sugar ray, jack johnson, joe lewis, muhammad ali,