jack layton's face is huge on his bus, and there is a reason for that.y need to play to their strengths, and for the liberals it might be more about branding, at least at this early stage. >> just so you know, a speech is being made, and he just mentioned this 2004 coalition and he has told me the same thing, the invocation to the -- this invitation to the hotel when they talked about bringing down paul martin. before we cut to a commercial, peter, if you want to comment on what happens -- the playing field kind of levels during a campaign, and of course that factors into what we are seeing, and you are both -- you and i are both watching. everytime you turn on the television, there is a political ad, and that could change very quickly. >> that part of the playing field does level. the team around the leader, those putting the campaign together, may not level. there are some people who are pros and some people are not so professional with these kinds of things. there is a little room in a 35- came -- there is little room in a 35-day campaign to make mist