strike founder and ceo jack mallers., southeast asia, ride-hailing company, grab, our conversation with the company cfo about reaching profitability by 2024, next. this is bloomberg. ♪ ed: southeast asia ridesharing and delivery giant grab expense revenue to rise sharply in 2024, speeding up to revert years of losses. the company will focus on expanding its new areas, such as grocery, banking and advertising. i caught up with the cfo peter oey, to discuss. peter: we have this marketplace for credit efficiency and monetary at the same time. part of serving our merchants, we have over 4 million merchants on our platform, whether they are small businesses, medium-size businesses are franchise restaurants food service is on our platform. how do we serve them better? advertising is one of those elements we can serve them better. we have a lot of data on our merchants. we have a lot of data on our consumers, how do you put those two together? we see early wins on advertising, we continue to expand on that, developed technology