jack mcintyre is fixed income portfolio strategist at bran ty wine global. competition is is good, it keeps prices lower. technology's bringing prices lower. what about this? the impact it will have on the food business? zbh so, i agree. you're marrying it and you've alluded to it. competition and technology. those two things are already disinflationary. the fact you're bripging them close together to me, it's just plain to see we are in secular disinflationary pressures. that's great if you're a bond investor. >> how much of this, jack, really has to do with amazon getting into the wardrobe business in ways they're not already? >> yeah, so, i think again, i kind of alluded to, you think about the competitive nature of introducing a ing. behemoth into different sectors. again, we don't know ten years from now, how this is going to play out, but anytime you introduce you know, a major competitor that's backed by technological advances, it is going to ultimately lead to greater competition and that's going to see lower prices or better equal tquality. in this