but that said, there was a conference where i had the chance to meet a guy named jack rosenthal who was a managing editor at the "new york times." and basically i told him that i'm researchiresearching wasted food and he said something like okay, yeah, that's a pretty interesting, but why should i care? what's the big deal? i bought this food and if i want to throw an outcome isn't isn't that my business? to be perfectly honest i didn't have a great response. i was kind of dumbstruck. it was the first time that anyone had really provided any opposition when i talked about the topic. it's not like there are many people out there who are actually pro-foodways. [laughter] thank god. so anyway when jack said that to become it was really constructive criticism because i had to go back and really think about how to craft an argument and to do so in an intelligent way. i kind of wanted to tell him, and you know, just because come the recent foodways is wrong because it is. but that doesn't exactly fly. so why did was think about that. and if you see in the book, dedicate an entire chapter to a