lumber jack sheik is all the rage these days. >> who would have predicted that the hottest item thisoliday season is a boot that's been around for more than 100 years. >> i don't know. they're hot. >> ll bean famous rubber and leather boots are known as the duck boot. they're officially called the bean boot. workers have been putting them out since 1912. >> production level has gone up. other than that, we're still making the boots the way we were 100 years ago. >> why so popular? >> they have a great fit, classic look. >> there's a look out there that's fashioned at after the lumber jack look. the original ll bean boot happens to be the key look that gets that together. >> as the lumber jack sheik look sweeps college campuses around the country, the outdoor retailer can't keep up with demands. >> here at the factory, ll bean is adding a third shift, increasing the number of boot makers by 55%, all to meet the demands for half a million orders this year. >> ll bean says they've been backlogged before but never this magnitude. >> disappointed but willing to wait. >> even though some c