him so passionately as i was writing the book. >> do you think social media -- >> i don't know jack welchsuper short, as you can see, 800 pages. >> i said is it "war and peace". >> poppy read hers. >> when i saw you i said who's your researcher. you did it all yourself. >> did it all myself. >>> we are following breaking news about the russian-made missile that hit poland. what we're learning about where it likely came from. with the ree connection your businessss deserves. book your appointment todaday. and switch to the network amamerica relies on. verizon. the new subway series menu. the greatest sandwich roster ever assembled. tony, the new outlaw's got double pepper jack and juicy steak. let's get some more analys on that, chuck. mmm. pepper jack. tender ste. very iightful, guys. the nesubway series. what's your pick? dove 0% is different. we left aluminum out and put 48 hours freshness and 1 quarter moisturizers... in. dove 0% aluminum deodorant. lasting odor protection that's kind on skin. this thing, it's making me get an ice bath again. what do you mean? these straps are mind-blo

jack welch who created this network, his book came out -- the memory. changed. ge made the jet engines on the plane. reinsured buildings at the world trade network. nbc did not have ads for a week or so costing ge hundreds of millions of dollars. i tell that story in the book. i think the biggest factor was the 2008 financial crisis because ge was making half of the profits from ge capital and i don't have jeff immelt understood the risks to ge. >> he acknowledged right away this mistake but what did he point to say what he should have done instead to take the reins? >> he had a lot of incredible choices of other candidates to make. the two others in the running, jim mcnernery and the other that became ceo of home depot and had dave coaty and jack fired earlier that became the ceo of honeywell. he had a lot of talent and not including dave calhoun who's now the ceo of boeing. he had a lot of people. i would say he told me the biggest mistake is not choosing one of them. it's a hypothetical. you'll never know. >> "power failure." bill, thank you so much.

the other who messed up his succession, jack welch.0 employees, picked jeff immelt, great guy, worked his tail off wasn't the right guy and took a lot, a lot longer in the case of general electric. didn't work out. you can play the freudian games did the great ceo pick a successor he thought might fail and wasn't all kind of, wanted him to look good or really just make a mistake? in iger's case i think it's absolutely the latter. iger is a stand-up guy and tried to pick the best guy and that's when he got. >> also, got to say, because i knew jack and i know jeff, and certainly didn't help jeff immelt that jack welch would go around trashing behind his back all the time telling everybody how incompetent he was as a ceo and that continued for some time, like you said. no suggestion that bob iger has been doing that but it is a fascinating turn. i want to -- >> actually, bob iger did do that, as a matter of fact. >> they all do it, huh? okay. >> look, i think bob, in the case of both of them, actually, i think they did it, maybe shouldn't

by brick of himself as this massively successful tycoon, you know, commensurate with, you know, jack welch and all of these other people who trump tried pretend he was the same level as. and often, you know, despite the fact that people knew that he didn't tell the truth a lot of the time his just went unchecked in some cases for years. and that, i think, is a problem now, he's a former president and he's got enormous sway in the republican party. still and at least when it comes to a book about his life, he's still the only person who can answer some of these questions. so i feel the need to go to him, the the you know, my overall take on i mean, i'm wondering whether this is yours as well. is that just when you think he's touched bottom he crash is through the floor. so do you see because you have this you've been covering him for more than 20 years. do you do you see the same progression that, you know, you think that things have gotten as bad as they are and then you find out something else that's even worse. i've never discussed i've never seen somebody whose desire to test the limits