other superstar authors mary higgins clark who was succeeding both hardcover and paperback and jackie collins and to inherit a legacy to apply a massmarket techniques but shortly after i started i became in charge when they were under one management and that is when what is called career development start and author on paperback been billed the audience then when they were a lot -- large enough then we would published in hardcover and we were building an audience for the author at the same time the author was perfecting their writing style and talent. it was a happy time and a good time and a thrilling time for us. >> host: you mention the transition going into paperback now people start to do electronic books. >> it is interesting to me fortunately or unfortunately sitting on the sidelines while the transition plays out but it is my choice but what i observe is great similarities between how the paperback evolves in the '60s and '70s and changed the business. and i think electronic publishing will do the same in a relatively few years ahead of us. >> host: some people are saying the electron

we had jackie collins who was a superstar at the time. we had, you know, i sort of inherited a legacy of simon & schuster authors then that by applying mass market techniques we were able to take to new levels. shortly after i started, i became in charge of the whole what we call consumer publishing groups, so simon & schuster and pocketbooks were under one management. and that's when we were really able to sort of what we called career development. we would start an author out in paperback, build an audience at a point where the paperback audience was large enough, we would then -- [inaudible] we were building an audience for the author, and at the same time the author was perfecting their writing style and talent. it was a happy time, it was a good time, and it was a fairly easy time for us. >> so you mentioned the whole, i guess, transition, you know, going into paperback books. now people are starting to do the more electronic -- >> yeah. >> -- e-books. >> it's very interesting to me, and i could say fortunately or unfortunately i'm s