here with more istacey price and jackie fnagan, the owernner of nana. stacey start with you. this has become a message that many have been p pushing. what is the message behind this movemement? >> the message behind the movevement is toto encourage people to think local first. ifhey put us first in mind, that is most important. >> so the message has been branding especially on saturdays to get out there. how do you encourage people to think seven days a week?? >> for the hololiday season, we launched a campaign. we are always trying to educate the consumer on wh it means to shop lococal. we he an amazizing businesses in d.c. -- >> jackie, guilty as charged. every thanksgiving, i work and i cover those early shoppers. every time, by some of those deals. how do you compete with thbig x stores that can offer the dooror buster deals? >> i will give you saturday. we encouragege you t to think of the other places that are in your own neighborhood. >> whatt is yo sto like? how is it different? >> nana is a small women's clothing store andnd we are inspired by- we like to focus on mo