. >> reporter: for jacob bell, it was a tipping point. until a few years ago, he had been living a dream, making millions playing professional football. >> you know, to be a gladiator with everyone in the arena around you, cheering for you, you really do, you know, donate your life to the game. >> reporter: but he knew that glory came at a price. do you have any health concerns? >> absolutely, yeah. i think anyone that would say that they played eight years in the nfl, didn't have a health concern, would be lying to you. i'm concern and my mental and brain health. >> reporter: and so earlier this month, he quit the nfl. walking away from a free agent contract with cincinnati. >> eight-year career, five years i played in college and all that i played before that. to think how many compounding small concussion hits you've had that you may not have felt, you felt a little bit. it's too hard to count. it's in the thousands. >> reporter: but it's not just nfl players who are taking thousands of hits to the head. one study found that a football