jacob cook is with us. it's been weeks in the making. what about today, jacob?ow much spending is done on 11/11? jacob: 25% to 30% is done on the day. the festival has been getting longer and longer every year. overall, pretty optimistic. we closed out 10 minutes ago, 12th in china, overall predicting stronger growth over the -- from this year to last year, so it is looking optimistic so far. what are they -- caroline: what are they buying? jacob: a lot of different things this year. there's a lot about pets and outdoor consumption. personal care, cosmetics, these types of things. we definitely summarize this trend to be more around lululemon and less on louis vuitton, the general emergence of that new consumer coming out of china. for our global audience, a lot of people watching this will not have experienced, particularly with alibaba, but also that consumer facing business. what's that experience like in china? is it akin to the amazon prime day in the united states? how do people rush to do their shopping? jacob: two things. one, people have had their eye o

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