. >> jacques steinberg is the senior editor of "the choice" and author of "the gatekeepers, inside theiere college out in tenth anniversary edition. josh, welcome to you. >> thank you. >> the bloggers are incredible. lots of competition and the web applications have made it even more competitive, right? >> easier than ever to apply, electronically through the common application which makes it easier in some ways to push that button but also harder because more kids can push the button and apply to more colleges. >> going more global, too, people all over the world. >> colleges are recruiting very heavily overseas, but it's important for kids to remember there's 2,000 four-year colleges in this country, and almost all of them accept the majority of kids who apply so the perception that it's competitive is that only a few dozen or so colleges, they are the ones that are often the best known. >> what do you remember in terms of the number of applications? how many schools should you apply to? >> guidance counselors say there's no reason to apply to more than ten colleges, some kids apply