last year jaden gambayen for perpetuating a culture of appropriation after posting this photo of herself online, accused of wearing blackface after appearing visibly darker in photographs. >> we might as well call a spade a spade. if there's something that's tapping into cultural minstrelsy or blackface, we should call it that. >> reporter: for decades cartoonish portrayals of black people appeared in songs, books, movies, as enduring american characters like mammy. uncle ben, aunt jemimah. modern examples, while rare, pop up from time to time around halloween. in 2013 julianne hough darkened her skin when she dressed as a black dark from the show "orange is the new black." she apologized on twitter writing, it certainly was never my intention to be disrespectful or demeaning to anyone in any way. i realize my coseotumeple and i apologize." on college campuses, costume parties maybe headlines year after year, the disturbing phenomenon depicted in the 2014 movie "dear white people." and the "real housewives" ross costume. >> something's a little bit off. >> reporter: heen the cast shocked