. >> and we are joined in new york by jake harriman, founder and c.e.o. of neuro international. he is fighting poverty, and has returned from ethiopia where they are setting up a second program. >> seeing a farmer killed in iraq inspired you to set up your program. >> yes, i was with the marines. in april 2003 i had an awakening experience, in the beginning days of the war, a lot of the iraqi army retreated. saddam hussein was recruiting the farmers saying, your children are starving, if you pick up the weapon, we'll feed your family and make sure they get to school. we are fighting them by the hundreds and thousands. >> and you decided you wanted to fight poverty, that that was the way you could make a difference. extreme poverty is people that live on less than $1.25. >> it's not just us, there's a growing movement that extreme poverty is a lack of resources. it's more than that. extreme poverty is a lack of meaning of joyses for basic human rights. we are not the only ones thinking this. there's brilliant minds out there. they are making a strong statement that poverty is abo