." >> reporter: jake hellgren has directed a dozen holiday rom-coms for lifetime.rsonal for him too. >> we aren't trying to take away anyone else's christmas movies or put our beliefs on anyone else. we just want to be seen. >> you alluded to the controversy, she wanted to maintain a traditional marriage at the core of the holiday films. what was your reaction when that happened? >> they're telling the stories they want to tell, but i do wholeheartedly feel like you can't say that it's a traditional -- we're only telling traditional love stories, because there's nothing nontraditional about a queer love story. we are traditional, we celebrate christmas. >> what do you think mrs. marley would have thought about us being gay? >> oh, she knew. >> she what? >> the holiday tv movie industry ramps up at the end of october when they start airing new movies. it is a billion-dollar industry. the audience has grown so much over the last two years for these movies. it's really shown that by diversifying their content and really changing up the format on some of these movies,