if you think about the james bulger case that was blamed on a film, on the film child's play three, am which had nothing to do with the crimes, the horrific crimes that were committed. so is it just the case that we, perhaps the media generally is uncomfortable with the idea that people can turn violent and they just need to find something else to explain it? >> well, i think it's a mixture of things. i think there is partly that that we don't like to think that people would normally do that kind of thing. and so there is an urge to go, well, there must be some explanation. and obviously if there's some easy explanation that also happens to be the thing that people are blaming for other stuff already, like we've been talking non—stop about social media being to blame for everything bad for the last, i don't know what, five years at least . so if you can years at least. so if you can then tag the new thing onto that, then that's kind of convenient. i mean, i was really worried there was actually a an opinion poll of normal people after the normal people, there was an opinion poll of uk