very regularly with bill buckley, frank meyer and brant bozell and intellectual giants out there, james burnham and i tried to be like them and i read everything i thought they were reading. i wasn't making a lot of progress, so one point i made a conscious decision to focus direct mail. we didn't have enough like buckley, who could write and, debate and all, but we had some. we had nobody that could market them to the country so literally went to my wife. by then i had a wife, two babies, and i said, honey, i think i've got something here is going to change. america, maybe even change the world. but i don't know. it. i've got to study it. could i be relieved of all household duties? no diapers, no trash, no yard work? she bought into it for seven, eight years. i made a deep dive in marketing and direct marketing, direct mail. and in those days it were the microphones of the country. back in those days, conservative message went up against the blockage new york times, nbc, abc, etc. we couldn't get our message out. we were the tree that fell in the fourth. but starting with direct mail could go