. >>> james cooper got out his cell phone and started recording. >> cooper didn't know the gravity of what was happening outside his front door, didn't know 2 santa cruise police officers were shot and killed but he did know it was something big. >> then i saw all the police officers coming from every direction, high speed, like out of a movie. >> there is no such thing as a routine police call but this was a call the officers had made many times before. they were doing a follow up investigation on goulet. he was recently fired after he allegedly broke into a coworker's home and made unwanted sexual advances. the officers going to his home had no idea what they were dealing with. >> we know now he was distraut. we know now he had intentions of potentially harming people and/or the police. >> evidence tags marked the site where it took the suspect down. >> how was found with 3 handguns and wearing body armor. 2 of the guns and the armor might have come from his victims. >> they were both incredible people and officers. >> now there are flours and notes where the officers were shot and

let's bring in ad week executive editor james cooper. it was even the sounds.s going eww, that was the response. >> the audio was incredibly disgusting. >> what's your thought? that came in at the bottom of the rankings there. on the flipside, people are talking about it. >> everybody is talking about the ad. all our metrics say it really did not resonate very well with viewers. a company that measures ad effectiveness found that to be the worst ad, too. budweiser, the best. but we're talking about godaddy so what's the strategy. >> it got a lot of reaction. all right. the clydesdale, the bud commercial, that came out the highest. it wasn't necessarily funny, it was definitely not funny. it was more emotional. >> right. sentimentality is a lever marketers use in these ads. that definitely knocked it out of the park. it had that emotional resonance and people like those ads. especially budweiser with the clydesdales. they have a strong tradition of that. >> this next ad from doritos also scored in the top five. let's take a look. >> daddy, can you be a princess

after the famous literary character in james fenimore cooper's novels the to share a thorough knowledge of animal behavior legends circulating. outstanding achievement several years ago he single handedly killed seven will was terrorizing the people of remote villages the hunter allows only absolutely trustworthy dogs to accompany him into the tiger. dogs are always helpful but they won't even let you freeze to death they would cling to your body to keep you warm in the snow piles of such dogs can cope with any kind of snow no matter whether it's deep or hard they easily run through it. is unlikely to venture into the tiger without dogs by his side you could go there even without a rifle but you better steer clear of the tiger unless dogs go with you. in that he has hunted on the same hunting ground in the tighar all through his adult life he controls the numbers of wild beasts out there on his own husky smell that prey even through thick snow and water underwater traps are set up when muskrats gather for a feast. equipment boils down to nothing more complicated than an ordinary open en

his name is james cooper of ad week. james, who do do you think are the winners or losers? when when you talk about the the ick factor -- >> well, the kiss with the pudgy nerd, but the sound wag nass na. i think that's the big winner. for the winner i pick chrysler and audi and mercedes benz and hyundai having good ads. >> hang on. you say good godaddy with the noise and kiss, why is that a loser? if you talk about bad publicity is good publicity. isn't that what advertisers want to do? >> yeah, they are talking about it but in a negative way. ace metrics, has it at almost the very bottom basis points. did not do well in terms of effectiveness. people are talking about it but i don't think in a good way. >> james, can we change the topic here. i was thinking last night that social media is ruining the advertising business. and listen to me and tell me if you think is complete bunk or if there is something to it, which is this. ads were boring. they were boring. pretty meh, across the board. that's my opinion. i thought, there is so much ease in creating outrage these days.

startled, james cooper got out his cell phone, and with a shaky hand, started recording.'t know the gravity of what was happening outside his door, but he did know it was something big. >> i saw the police officers coming from every direction, high speed, like out of a movie. >> reporter: there is no such thing as a routine police call, but this was a call the officers had made many times before. they were going to do a follow up investigation on jeremy goulet. he was recently fired from the kind grind coffee shop after he ledgeically broke into a coworker's home, and made unwanted sexual advances. the officers who came to goulet's home yesterday had no idea they were walking into danger. investigators say the suspect took their weapons, and then shot the officers right here on his doorstep. >> we know now that he was distraught. we know now that he had intention of potentially harming the police. >> reporter: the santa cruz sheriff says goulet was found with three handguns, and wearing body armor. new information today, the armor, and two of the guns might have come from

startled, james cooper got out his cell phone, and with a shaky hand, started recording. know the gravity of what was happening outside his door, but he did know it was something big. >> i saw the police officers coming from every direction, high speed, like out of a movie. >> reporter: there is no such thing as a routine police call, but this was a call the officers had made many times before. they were going to do a follow up investigation on jeremy goulet. he was recently fired from the kind grind coffee shop after he ledgeically broke into a coworker's home, and made unwanted sexual advances. the officers who came to goulet's home yesterday had no idea they were walking into danger. investigators say the suspect took their weapons, and then shot the officers right here on his doorstep. >> we know now that he was distraught. we know now that he had intention of potentially harming the police. >> reporter: the santa cruz sheriff says goulet was found with three handguns, and wearing body armor. new information today, the armor, and two of the guns might have come from h

last district respectfully called canady got to go after the famous literary character in james fenimore cooper's novels the to share a thorough knowledge of the animal behavior legend circulating in your eulogize cannot ease outstanding achievement several years ago he single handedly killed seven will was terrorizing the people of remote villages the hunter allows only absolutely trustworthy dogs to accompany him into the tiger. dogs are always helpful but they won't even let you freeze to death they would cling to your body to keep you warm in the snow poses. such dogs can cope with any kind of snow no matter whether it's deep or hard they easily run through it. is unlikely to venture into the tiger without dogs by his side you could go there even without a rifle but you better steer clear of the tiger unless dogs go with you. in that he has hunted on the same hunting ground in the tighar all through his adult life he controls the numbers of wild beasts out there on his own huskies smell their prey even through thick snow underwater underwater traps are set up when muskrats gather for a feast

after the famous literary character in james fenimore cooper's novels the to share a thorough knowledge of animal behavior legend circulating in your. outstanding achievement several years ago he single handedly killed seven will was terrorizing the people of remote villages the hunter allows only absolutely trustworthy dogs to accompany him into the tiger. dogs are always helpful but they won't even let you freeze to death they would cling to your body to keep you warm in the snow piles of such dogs can cope with any kind of snow no matter whether it's deep or hard they easily run through it. is unlikely to venture into the tiger without dogs by his side you could go there even without a rifle but you better steer clear of the tiger unless dogs go with you. has hunted on the same hunting ground in the tighar all through his adult life he controls the numbers of wild beasts out there on his own husky smell that prey even through thick snow underwater underwater traps are set up when muskrats gather for a feast. equipment boils down to nothing more complicated than an ordinary open ended

after the famous literary character in james fenimore cooper's novels the to share a thorough knowledge of animal behavior legend circulating in your. outstanding achievement several years ago he single handedly killed seven will was terrorizing the people of remote villages the hunter allows only absolutely trustworthy dogs to accompany him into the tiger. dogs are always helpful but they won't even let you freeze to death they would cling to your body to keep you warm in the snow piles of such dogs can cope with any kind of snow no matter whether it's deep or hard they easily run through it. is unlikely to venture into the tiger without dogs by his side you could go there even without a rifle but you better steer clear of the tiger unless dogs go with you. in that he has hunted on the same hunting ground in the tighar all through his adult life he controls the numbers of wild beasts out there on his own husky smell that prey even through thick snow and water underwater traps are set up when muskrats gather for a feast. equipment boils down to nothing more complicated than an ordinary

last district respectfully call canady got to come after the famous literary character in james fenimore cooper's novels the to share a thorough knowledge of animal behavior legends circulating in your eulogize cannot ease outstanding achievement several years ago he single handedly killed seven will was terrorizing the people of remote villages the hunter allows only absolutely trustworthy dogs to accompany him into the tiger. dogs are always helpful but they won't even let you freeze to death they would cling to your body to keep you warm in the snow proposal. such dogs can cope with any kind of snow no matter whether it's deep or hard they easily run through it. is unlikely to venture into the tiger without dogs by his side you could go there even without a rifle but you better steer clear of the tiger unless dogs go with you. in that he has hunted on the same hunting ground in the tighar all through his adult life he controls the numbers of wild beasts out there on his own. prey even through thick snow and water underwater traps are set up when muskrats gather for a feast. the equipment boils

after the famous literary character in james fenimore cooper's novels the to share a thorough knowledge of animal behavior legend circulating in your. outstanding achievement several years ago he single handedly killed seven will was terrorizing the people of remote villages the hunter allows only absolutely trustworthy dogs to accompany him into the tiger. dogs are always helpful but they won't even let you freeze to death they would cling to your body to keep you warm in the snow piles of such dogs can cope with any kind of snow no matter whether it's deep or hard they easily run through it. is unlikely to venture into the tiger without dogs by his side you could go there even without a rifle but you better steer clear of the tiger unless dogs go with you. has hunted on the same hunting ground in the tighar all through his adult life he controls the numbers of wild beasts out there on his own. prey even through thick snow and water underwater traps are set up when muskrats gather for a feast. the equipment boils down to nothing more complicated than an ordinary open ended cage it's a

last district respectfully called canady got to come after the famous literary character in james fenimore cooper's novels the to share a thorough knowledge of the animal behavior legend circulating in your. eyes cannot ease outstanding achievement several years ago he single handedly killed seven will was terrorizing the people of remote villages the hunter allows only absolutely trustworthy dogs to accompany him into the tiger. dogs are always helpful but they won't even let you freeze to death they would cling to your body to keep you warm in the snow proposal. such dogs can cope with any kind of snow no matter whether it's deep or hard they easily run through it. is unlikely to venture into the tiger without dogs by his side you could go there even without a rifle but you better steer clear of the tiger unless dogs go with you. in that he has hunted on the same hunting ground in the tighar all through his adult life he controls the numbers of wild beasts out there on his own husky smell that prey even through thick snow and water underwater traps are set up when muskrats gather for a feast. to