for more on this, let's speak to james cridland, editor of podnews.us. $100 million seems an extraordinary amount of money to pay, doesn't it? extraordinary amount of money to pay. doesn't it?— pay, doesn't it? yes, it is a pretty larte pay, doesn't it? yes, it is a pretty large amount _ pay, doesn't it? yes, it is a pretty large amount of— pay, doesn't it? yes, it is a pretty large amount of money. - pay, doesn't it? yes, it is a pretty large amount of money. it - pay, doesn't it? yes, it is a pretty large amount of money. it is - pay, doesn't it? yes, it is a pretty large amount of money. it is the l large amount of money. it is the third biggest deal so far this year in terms of the podcasting world. call her daddy slightly more money, and joe rogan who signed with spotify for $250 million, but even so, $100 million is a pretty big sum of money. so, $100 million is a pretty big sum of mone . �* ., . ., ., , of money. and how much of that is down to the _ of money. and how much of that is down to the taylor _ of money. and how much of that is down t

james cridland is the editor of podnews, he told me more about the deal and the so—called �*taylor swiftures. it�*s actually it�*s the third biggest deal so far this year in terms of the podcasting world. call her daddy slightly more, slightly more money. and joe rogan, who resigned with spotify for $250 million. but even so, $100 million is a pretty big sum of money. you�*re right. and how much of that is down to the taylor swift factor, do you think? 0h, there�*s no doubt about the taylor swift effect. we covered a story, actually, at the end of last year from a company called edison research, and they said that once the relationship became public, the audience got four and a half times larger and the audience changed from being 68% male to 50% female. so very clearly, taylor swift has had an impact on it. and in fact, the show won a podcast of the year award earlier on this year, specifically because the kelce brothers had asked taylor swift fans to go and vote for it and released, you know, a thank you, thanking them for that so very much. you know, taylor swift has had a big effect.