my next guest, james dyson, is known for his bold reinventions in the home.rever changed the way we think of vacuum cleaners, fans, heaters, and he intends to alter our vision of much more both within the home and without. thanks for joining me. >> it's a pleasure. >> when one thinks of creative engineers, innovators, you assume they're going to make really cool products like computers and laptops. what made you think of a vacuum cleaner? >> well, i'm rather attracted to rather prosaic things like vacuum cleaners and hand dryers. where people haven't made them with a love for what they're doing. if you look at, as you say computers, but thing like wind surfers and surf boards, and bicycles, you see the people who make them are passionate about the product they're making. but i didn't get that feeling about vacuum cleaners and hand dryers and fans. so i wanted to apply new technology to these products that we use every day to improve their performance and to improve our enjoyment of them. really to apply technology to make them better. >> so when you are think