james dyson's been making use of the air around us for more than three decades.e company that bears his name launched the supersonic hairdryer. an invention, he says, designed to revolutionize your routine. >> i want them to last. >> reporter: it's been 30 years since james dyson first invented the bagless vacuum and built an empire out of air.ayhingou noti it's very light launched his new hairdryer amid great fanfare earlier this morning. why are you in sfwhoek? well, the japanese love me to tech willing. and -- technology. and this is the country where i first launched my vacuum cleaner. >> reporter: a sentimental favorite? >> yes. >> reporter: the dryer which dice nn says is lighter, faster and more efficient, took y and technology to develop. >> yes, it's beenyea heavy. and it gives flow but not products, all that technology comes at a higher cost to customers. the supersonic is expected to retail for it $400. you think people will pay that if a revolutionary a dryer? people care it their hair and beauty. they don't want to damage their hair and want nice, sm

years since james dyson first invented the bag less vacuum. built an empire out of air. there are blade less fans, hand drains dryers, purify ers, now, dyson hopes his latest invention will blow you away. >> first thing you notice, very light, very slim, very nicely bald. the second thing you will notice when you put it on, just put it on, it is very quiet. so i can carry on talking to you while i'm doing my hair. >> he's spoken with us from tokyo where dyson launched his new hair dryer a mid great fanfare, the dryer which dyson says is lighter, faster, and more efficient, took over four years and more than $200 million to develop. >> you see, that circumvent sean al motor. we've developed a motor that size, tiny motor, of course much smaller, much lighter, and very much faster, and gives very high pressure. >> like many dyson products, all that technology comes at a higher cost to consumers. the dyson supersonic is expected to retail for about $400. >> you think people are going to pay that price for a revolutionary hey dryer? >> people really

james dyson's been making use of the air around us for more than three decades.ars his name launched the supersonic hairdryer. an invention, he says, designed to revolutionize your routine. >> i want them to last. >> reporter: it's been 30 years since james dyson first invented the bagless vacuum and built an empire out of air. there are bladeless fans, hand tryiers, heaters, humidifiers, and purifiers. now, dyson hopes his latest invention will blow you away. >> the first thing you notice, it's very light and slim and nicely balanced. the second thing, when you switch it on, i've switched it on, is that it's quiet. i can carry on talking to you while i'm doing my hair. >> reporter: he spoke with us from tokyo where dyson launched his new hairdryer amid great fanfare earlier this morning. why are you in sfwhoek? well, the japanese love me to tech willing. and -- technology. and this is the country where i first launched my vacuum cleaner. >> reporter: a sentimental favorite? >> yes. >> reporter: the dryer which dice nn says is lighter, faster and more efficient,

james dyson who invented the bagless vacuum unveiled his new hairdryer in tokyo yesterday for $400. dyson says the hollow hairdryer is lighter, faster and more efficient. the company says the supersonic hairdryer will be available in america come september. >>> well, running for office is a 24-hour job. and no one knows that better than the mayor of stockton anthony silva who was caught campaigning at 2 a.m. in his bathrobe. a passerby snapped this photo of silva posting campaign signs outside of a gas station. if you look, the middle right of that photo, here he is in his bathrobe. when asked about it, silva shrugged it off saying, yes, that was him, and he put on his robe because he got cold. >> good tip. >> 24-hour job. >> campaigning. >> we'll be right back. ,, ,,,,,,,,,,,,,,,,,, caught red- ha >>> i'm veronica de la cruz in the kpix 5 newsroom. new at 6:00 tonight, caught redhanded raiding the mailbox. potential break-in crime spree that brawl mail deliveries to a halt. and thunderstorms, hail, even a waterspout. we're tracking the wild weather hitting northern california right

now inventor james dyson of dyson vacuum fame has promised to change the game. develop. it's lighter and quieter than the average blow dryer. i feel like i'm giving a pitch here sbchlt can here. and can be yours for -- >> including testing that went over 1,000 miles of human hair. you know you haven't had it tested until it's by an anchor woman. >> is it that quiet? >> it's very quiet. it has all these heat settings. >> the hair dryer makes you lose your hearing after a while. >> what? i'm sorry. anyway, i think -- >> wow! >> it's quieter. >> i'm into it. what do you think? >> did we just do that on live tv? we just dried your hair? >> we did. >> that round brush. >> kind of a girl thing. >> kind of? >> or a guy with hair thing. >> clearly not in the right group. what did you say the price was? >> i didn't but it's a lot. it's $399. >>> now the so-called advice that has one school in hot water. the cheerleading squad at the university of washington recently released this poster. set of guidelines, dos and don'ts for anyone looking to join the team. dos include b