i'm speaking to the author and founder of the website new discourses, doctor james lindsay.n. a lot of people over here in the uk, they hear that and they think, what's wrong with that? that sounds great. everyone gets a fair shot, perhaps you could explain what it really means. >> yeah, that's the thing. is dei diversity, equity and inclusion has just like the best branding operation ever. and that's what people have got to learn to see it as as a marketing program. these words actually have two meanings. if we kind of, play the fancy language game, they have an exoteric meaning, which is what you think they mean. oh yeah, i like diversity. i think people should be included. all right. eqtu should be included. all right. equity sounds like better equality. okay, great. but they have an esoteric meaning, which is what the activists are using once they get in a position to be able to weaponize this. which is why we need to dismantle it. diversity is very simple. it means diversity against the prevailing values backdrop. in other words , british values for other words, british