james murdoch saw fox as this big global sort of brand that was bigger than fox news, not identified by his father going into new markets. loughlin embraces the more political version. james is much more moderate. loughlin is more conservative. some say more than his father. >> james told his trefriends, i a project. that's a way to tell fox news, which says it's a news cop ration. >> it was interesting james we learned held that view and again, i think in the battle that was very much a theme and the company in the end that loughlin inherits isn't necessarily one you could see james murdoch runs or wanting to run and that sort of loughlin having fox news, they still have the broadcast network of course and newspapers he wasn't always that interested in as sort of older part of the media but also by the way, still even if diminished where company like fox and news corp get their power and influence. >> right. that power is not just in the united states. this map is reminder about the assets in australia and the united kingdom and your story says that loughlin kind of the apparent is m