here to tell us more, strava ceo james quarles.aying one million new users are joining every 30 days. what's the motivation here? do you believe that just being part of a social network can turn you into an athlete, can make you fit? >> you said 32 million members globally. 82% outside the united states, so it's a global phenomenon. when we hear social network for athletes, we wonder what that means. sports have always been social. people hold you accountable. they get you out of bed in the morning. they push you a little bit further when you are racing or recovering from injury. that's what strava embodies for people. if you want to track your runs, swims, rides, it's the place to share it with people and get encouraged. emily: the app is really popular among certain kinds of athletes, like cyclists. who else? >> cyclists, runners, swimmers. i also use it for hiking. i use it for skiing. we have up to 32 different sports. increasingly indoors. we have partnerships with studios that are doing indoor cycling. we have apps who do yog

emily: all right, james quarles, strava ceo, thanks for stopping by. talking about apple's historic day, and that is how we are ending. yes, apple became the first u.s. publicly traded company to cross the vaunted $1 trillion threshold. but ironically being first is not what apple is all about, so says tim cook. this is what he told me last june. tim: for us, it's not about being first. it's about being the best and giving the user an experience that delights them every time. we don't get -- we don't let that impatience result in shipping something that is just not great. emily: well, for this time at least, apple was indeed the first. that does it for this edition of "bloomberg technology." i'm emily chang. we will be back tomorrow. this is bloomberg. ♪ >> a trillion dollars and some say it could the worth twice as much. >> that's right. four decades after steve jobs and steve wozniacki founded the company, apple beat google and amazon to the landmark. ordersdow stalling as x fear new tariffs on china. >>