and its james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need to create value for the out there is absolutely doable a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . with plastic becoming a global catastrophe reinvestigated the company's promises and on cover to secret strategy which contradicts that convincing prejudice and none of us who have the link to the final results is that no effect on the political philosophy for decades the multinational has been aware of the damage that it's plastic bottles off capable of causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa far from the soda giants american headquarters we are going to expose the truth behind the so-called recycling economy that coke is trying to promote in the somebody who. we're going to see. it proceed a

and it's james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular economy we need to create value for that there's absolutely doable a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . coca-cola and plastic have a long standing relationship and one that is full of surprises. to find out more we traveled to the united states to meet a man who is well informed on the subject he lives in this small house in the genea . i got back nicely thank you nice to meet you yeah really welcome to the after dinner coming out and they're going to find out yeah i know why i have to drive is good that i wanted to run and yeah. but elmo is. historian. he's the author of a book about coca-cola a best seller it retraces the multi-nationals anti environmental strategy particularly from the sixty's on woods when plastic began to revolutionize consumer society we began as a massive amounts of litter piling up around the c