chairman and ceo james quincey joins us now for a cnbc exclusive. welcome back, james.good to hear from you again. >> so talk to us a little bit about what's working there. the organic revenue growth of 12% in the quarter and your outlook for 4 to 5%, seemed to be better than wall street was expecting and you do have that mix of price and volume growth. what's happening? >> yeah. look, i think this is the cumulation of what we've been doing over the last number of years, really committing and reinvesting in our business. the marketing, the innovation, the execution with our partners, and building momentum through our business. actually the fourth quarter much like the whole year of 2023 and actually really the last five years, we've been driving really on a like to like basis at the top end of our growth algorithm and that barring a little bit of hyper inflation in countries is what we're looking at in '24. continued momentum and success. >> market particularly encouraged by the volume growth you saw this quarter up 2%. we did not see that across packaged foods or bever

james quincey in his aerngsz call this week, as well as i know he was interviewed on cnbc, talked aboute of the marketing innovation to the company, and it has fundamentally transformed the way coca-cola is going to market. they were one of the initial partners with openai, and so we have access as coca-cola, as well as wpp, to incredible cutting-edge a.i. technology. we're using it on consumer insights, content creation, shop or marketing materials. you're going to see now with the announcement last night, text to video that openai announced. that will fundamentally change the way traditional video advertising is created, and coca-cola is on the forefront of that. so, i see it fundamentally changing the industry. i think that content creation, as we know it, is now being done in milliseconds, and it's being done incredibly efficiently. coca-cola is benefitting from that efficiency, not just with the consolidation with wpp and the work that's being done there but also just the way content is being created. it used to take literally weeks if not months, briefing. briefs used to be 25 pag

don't miss an interview with the ceo of coke, james quincey.n "squawk on the street." >>> and shares of jetblue shooting higher after activist investor kyle icahn reported a nearly 10% stake in the airline, saying sththat the stock is undervalued. regulatory findings show that icahn plans to speak about the airline about a possible board seat, board representation in some way. in a statement, jetblue said that it is always open to constructive dialogue with its investors, and that stock, that is a big muover today, up by almost 16%. >>> and early this morning, the senate passing a $95 billion aid bill for ukraine, israel, and taiwan. after an all-night session, the final vote was 70-29. it's unclear, though, what happens now. the speaker of the house, mike johnson, has criticized that bill. there are questions about whether it will be brought for a vote, although the senate's bipartisan passage of it may put more pressure on the speaker to bring it to the floor. >>> meantime, we've got a new read on small business optimism out this morning. kim