welcome to the "newshour," james steyer. so just remind us, your organization looks at how young people use media. >> that's right, and how it affects their lives, how it affects them in school. then we advocate on behalf of kids in schools across the country. >> woodruff: so you did this survey. you said 2,600 people, 8 to 18. what were the findings. >> well, the sheer volume. nine hours a day on average is what teenagers spend with media and technology. that's way more than they spend with their parents, teachers, even more time than they spend sleeping. the number-one abdifficult in their life is media and technology. >> woodruff: you made a distinction between the 'tweens versus teenagers. how are they spending that time? what are they doing? >> well, first of all, there is no one archetype. there is no one-size-fits-all kid. you have kids on social media, watching tv, listening to music, even reading books, remember them? and then doing different forms of media, but the bottom line is the sheer volume of time that kids

(sot: james steyer - ceo, common sense media - :52 - :57) "if you're constantly glued to your cell phone or your computer, then you're not setting a very good example for your kid." the trick is to help kids learn how to manage media without losing the abilitt to nnect face-o-face with others. kids like ben prove it can be done. (sot: ben hinkle - 14 years old - 1:08 - 1:19) "they seem to think that it takes away from having social skills. and i don't think that's the case at all. i can write a complete sentence. i can carry on a conversation just like anybody else can." in the study -- clasasic teenageentertainmentt like watching t-v and listening to music ranked highest among teens. they tended to view social media -- as more of a chore. erika edwards, nbc news. (-- anchor tag --) common sense media also reviews apps and other media targeted at kids ... and rates them for their content. >> commononense media also reviews apps and other media targeted at kids ... and rates them for theicontent. your farm markets are coming up next. and if you're a fan of girl need to be willing to spend