he's one of my first, like, early childhood memories of watching him in the captain's chair. >> james t kirk, james t kirk go sign some autographs, pose for some pictures, but i go basically to spend an hour in front of an audience having the best time. >> everybody's laughing. we're having a great time. we're discovering. i'm discovering. it's a shame to have to leave. >> yet in some ways, he's never left. he's authored bestsellers in the tekwar series, won a couple of emmys for denny crane, recorded a dozen spoken word albums, and launched a one man show about his life on broadway. >> got a guy? >> of course. he famously became a pitchman for priceline.com, for which he got paid in stock. >> a four star hotel in chicago. i'm honored price might negotiator and the.com bubble. >> i thought, wow, we're rich. i couldn't sell it for a year and a half, and i'm watching it go down. and finally it was less than what it was worth. it was like $0.25 and i sold it. and for $0.25 and a year later it was up about $1,000 or something. oh, no. >> you know, there's an urban myth that you made $600 million