he someone of my first early childhood memories of watching him in the captain's chair. >> james t. kirk t. kirk. >> i go signed some autographs, posed for some pictures. but i go basically to spend an hour in front of an audience, having the best time. everybody is laughing. we're having a great time. we're discovering. i'm discovering. it's a shame i have to leave. >> juju: yet in some ways, he's never left. he's authored best-sellers in the tech war series, won a couple of emmys for denny crane, recorded a dozen spoken word albums, and launched a one-man show about his life on broadway. of course, he famously became a pitchman for priceline.com, for which he got paid in stock. >> a four-star hotel in chicago? i'm on it. ♪ price line negotiator ♪ >> juju: there is an urban myth you made $600 million on that deal. >> that's it. i was supposed to make $600 million. it never happened. >> i think what i'll do -- >> juju: shatner says it's not money that motives him, it's that endless sense of adventure, highlighted in his new fan-funded documentary "you can call me bill". >> i haven't chan