. >> and jamie burgess, what is cognitive service snooze cognitive services is our collection of microsoft brains that sit in the cloud and can do specific tasks, things like text, face detection, vision. if you look over here at the services web site, there's a list of all these services we released, even in preview. some i'm really proud of. we can see here that there's a group of vision -- you can use motion detection, speech, text, all these kind of things. at the end of it, people have now -- every time now with microsoft when you see texts, the language is irrelevant because we can translate to any language. so, this is a real -- >> host: now, microsoft as your available to anybody? >> guest: yes. so, microsoft is based on -- all encompassing technology for cloud, ands aure is where we can call response these -- these are very easy to set up, very easy to use. i'll give you an example of one in just a second. they're available on a public web site. you can try these easily with an outlook account, for example. here's a very simple example of one of our cognitive services. i want to s