. >> executive director, jamie haley says thinking small wasn't something a lot of people talked aboutn 2007. >> there was nobody add voe tating for them. nobody educating the community on why it was important. and while trying to get started wasn't easy -- >> nobody was working together to try to get that message out. so, we just did a whole lot of knocking on 0 people's doors and saying, hey, will you meet with me. love to talk to you about this. >> since then, lowcountry has grown to 500 members each with a vested interest in getting residents and businesses to shop local. >> it's so grass roots other people were were telling their colleagues about it and it just sort of snowballed. >> in order to best support local outlets, members have to meet certain criteria. >> you need to be locally owned and independent. that you have to have 50% of your ownership living here in the low country. you have to be head quartered here. you have to make your own marketing advertising decisions, et cetera. >> once accepted those members can start telling people about it. >> look for the buy local de