also with us is jamie karson, the soup man ceo. welcome, gentlemen. thanks so much f joining us today. it's a pleasure to have you on set. thank you. >> and the soup. >> yes. >> which is the best part of the thing. that's the real star. >> larry. did you ever think when you started this career, you're an actor and you got this role on right. >> and it's perfectly natural, though, isn't, it because this is the actual soup that the enshowed is written about, so, you know, life imitates art and life imitates life and everything in between. i get to represent soup and you mention that had i'm a foodie. >> yes. >> so when i tasted this soup, i like everyone else, said, wow, that's t best soup i've ever, and now i get to go into supermarke all over the country same reaction. i'm going to taste a little bit of it. this is the shrimp bisque. >> that's our newest soup. >> i'm breaking my rule for you guys which is never eat on cameras, but i'm going do it. >> no slurp. >> that's delicious. isn't tha? >> it's real, really good. how do you compete against the pr