. >> move over cronuts, the, the hottest craze is now the bagel. jamie lucas shows us why the colorful dough is taking off. >>> new york bagels are world famous. >> bagels are cool. else. >> that's why the skies the limit, in new york. >> we get the bagels, we saw on face book and they are delicious. >> customers are coming from across the country. >> they sell almost a thousand a day. >> always brighter, the better. >> self-proclaimed artisan, hand rolls each one. process that takes about 15 hours. >> everybody is a match-up. everybody is to be happy. this raises your endorphins almost 90. >> and they saw the trend go viral on-line and wanted to try it. >> and maybe about 50. and after that, i put them in the shop. and yeah, after 5-10, 15 minutes. >> and looks like the bagels afterwards. >> as for taste, they add a little, >> new york option is sweeter, like with flavors like cotton candy and vanilla. >> regardless of your taste, the kaleidoscope of colors seems to jamie lucas, cbs news, brooklyn new york. >> i'm not waiting an hour and a half for food. >> who wouldn't want it $90 bi