here's jamie merisotis, president and c.e.o. of the lumina foundation. >> reporter: with all of the recent talk about budget deficits and trade deficits, the deficit i'm most worried about is our national deficit of trust. just look at the historically low levels of public trust in our political leaders, or the growing distrust in corporate integrity reflected in the occupy wall street protests. no industry or sector is immune, even higher education. with tuition rates on a steady climb, and with scientific studies questioning how much students really learn, colleges and universities are now facing the same kind of critique. let's be clear-- for the u.s. to remain competitive, we'll need more college graduates. two-thirds of all jobs being created require education beyond high school. yet today, less than 40% of americans have a college degree. the nation's economic future depends on colleges and universities keeping the public's trust. they can do this by better serving adults, minorities and other populations that have been un