man who knows a thing or two about the world of e-commerce, retail, celebrities, you name it, jamie salter. they own the likes of forever 21 and nordica. taking on new investment, new equity. i want to talk to you about supply chain, just an extraordinary time for retailers such as yourself. how do you manage it? >> i think the gentleman that was just on said it really wisely, which is you have to manage your supply chain. we saw supply chain as something that we had to tackle roughly 12 months ago, so we were bringing inventory in four to six weeks earlier than we really needed the inventory. yes, we could still use more inventory in our stores right now, but we are still at 27 -- 17% to 20% higher in most of our retail chains across the brands currently. katie: i'm curious what trends you see across channels and within actual products. >> i mean, there's no doubt about it. activewear is incredibly hot. outside of -- athletic footwear is really strong. but we are seeing, even brooks brothers, major come back earlier in the year, we were concerned about tailored clothing. we are seeing peo

ceo jamie salter joins us now.reat to have you here and you have news to share on reebok but first the broader concerns on the market but what are you seeing from consumers across the brands with the market worried about inflation and supply chain and tighter policy what do you see? >> look. first on supply chain, we discovered supply chain is a problem really over a year ago and started to bring in the goods six weeks early. we have supply chain issues but far less concerning with us. we are up with retail goes what is concerning is e-commerce is off sort of four or five days and as far as physical retail goes physical retail is up anywhere from 15% to 20% over '19 and bullish on the year and feeling very good sort of about physical retail at malls, specifically simon malls out performing what's going on at retail today. >> we have seen that in the stock. do you think the underperformance of digital sales is due to the fact that more people are just in stores and where does that level off? >> i think digital is fi