go mobile author and ceo of 60 second marketer jamie turner. let's talk about budweiser first.u don't look like you're from around here. [ speaking in foreign language ] >> welcome to america! >> very powerful. is it risky for companies these days? >> it's a little risk, but overall it pace off. in boardrooms and every place else, they're saying do we want to take this risk. i generally take risks because any attention is good pr. >> you're going to tick off a good portion of the electorate, regard jls. >> we >>. >> it's interesting to see how people respond. what you're seeing online is a lot of vocal narrative. in the long run, we're talking about budweiser right now, we're talking about their brand. that's a positive thing because it creates buzz and gets people talking about the brand which is what everyone wants. >> this is audi, they're going after equal pay for equal work. let's listen. >> what do i tell my daughter? ♪ >> do i tell her that her grandpa is worth more than her grand ma? that her dad is worth more than her mom? ♪ do i tell her that despite her education, he